'RACE TO THE 2026 FINAL'
I led and delivered this project from concept through to final output across the campaign leading up to the 2026 Gallagher Premiership Rugby Final at Twickenham.
Built around the brief ‘Race to the Final’, the creative explored a visual style I’d previously experimented with in personal work and developed it into a full campaign approach. The idea centred on playful bobblehead versions of the players racing towards the final, sprinting, clearing hurdles, missing jumps, and getting knocked out along the way.
Each round’s results became part of the narrative, transforming the league table into a moving race where player puppeteering brought the season progression to life. The aim was to create something energetic, characterful, and unexpected while making the journey to Twickenham feel engaging and entertaining.
I built a table that moved after every round all up to the 10th round that stopped just before the Six Nations to recap all the seasons previous action and pose as a teaser for the next run of games. This went out on Instagram channels.
I built a timeline to celebrate Mars Itoje's 100th appearance for England that worked as a carousel on Prem Rugby's Instagram channel.
Put out across their Instagram to showcase the upcoming festive fixtures, with a wintery theme that is playful but all within the brand guidelines.